Why Virtual Care is Key to Health Systems Long-Term Business Strategy

by Catherine Murphy, Chief Operating Officer at ZipnosisOver the past year, the shortcomings and gaps in healthcare have been exacerbated by the COVID-19 pandemic. The patient and provider experience (and their respective preferences) in care delivery have been no exception to the industry’s shortcomings. Providers and patients are looking for more convenient, efficient solutions to simplify the giving and receiving of care. Providers want more time back for face-to-face care with their patients, and patients want more affordable, convenient ways to receive care—whether that be in-person, or virtually. This year established for the mainstream that virtual care will play a central role in healthcare as we move out of the dire straits of 2020 and early 2021. Over the last year, we’ve noticed some trends related to revenue and patient acquisition that virtual care has impacted. Now more than ever, patients are taking the driver’s seat when it comes to their care. They are raising their ex...

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