Virtual care to become ‘new normal’ throughout GCC countries

The Middle East was on a transformational journey even before the COVID-19 pandemic hit, where its healthcare system was concerned. The population – and the growing number of those with chronic diseases – had been rising for some time. This, coupled with a rapid and widespread penetration of digital tools and solutions into everyday life, was forcing the hand of healthcare leaders to accelerate the development of digital healthcare, to facilitate the improvement of patient care through digitisation.Prior to coronavirus, however, virtual care technologies – methods that help bring provider-to-patient or provider-provider together remotely – were scarcely used. “This quickly changed when the pandemic reared its head,” says Lina Shadid, Health Industries Lead at PwC Middle East, which has been working with healthcare organisations to implement virtual care strategies in the region throughout the crisis.      Virtual care: a helping hand in a time of crisis    “COVID-19 brought to light in...

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